From looking at the site you would never have guessed that MogoBet is new to UK sports betting.

20. Coral: Best ongoing horse racing promotions

As with other EveryMatrix betting sites, existing players can expect lots of ongoing promotions after they have signed up, including Best Odds Guaranteed on horse racing and a bunch of price boosts across various sports. #AD 18+ New customers only (excludes BetTom casino). Get 50% of first-day losses refunded as a free bet up to £/€25, credited within 24 hours. To qualify, place at least 3 bets of £/€10+ on separate events with odds of 2.0 (evens) bet bonus app download or higher. First-day losses are all settled stakes minus returns before 23:59.

What’s the best internet speed for live streaming sites?

Free bets must be used fully within 7 days; stakes are not returned and free bets are non-withdrawable. Limited to one free bet per person, household, email, IP, phone, payment method, and shared locations. Abuse, fraud, or multiple accounts will lead to disqualification. EasyBet is a betting site that launched in 2024 and is partnered with Matchbook, one of the best betting exchange sites in the UK, and therefore has far more experience and expertise than you might expect from a brand new sportsbook. To start players off at easyBet, they are offering £20 worth of free bets in exchange for your first £20 bet, which is particularly generous for an exchange. The platform is intuitively designed, meaning that navigation between sports, markets and promotions is nice and simple.

Licensing and regulatory bodies governing sportsbook operations
Major markets offered: from NFL and Premier League to niche sports
Types of bets: moneyline, point spread, totals, parlays, and props
Live betting features and in-play cash out options

In fact, we’d ever go as far as saying that it is one of the most professionally designed sites in the industry.

Tool	Function	Typical Setting Options
Deposit Limits	Set maximum deposits per day/week/month.	$50 - $5,000+
Time-Out	Temporarily suspend account for a set period.	24 hours - 6 weeks
Reality Check	Pop-up notifications on session duration.	Every 20, 30, 60 minutes
Self-Exclusion	Long-term account closure (minimum 6 months).	6 months, 1 year, 5 years
Loss Limits	Set a maximum net loss over a period.	$100 - $1,000 per week

What’s more, all of these sleek design features are carried over to MogoBet’s mobile app, which is available on the Google Play Store.

App (iOS)	Avg. Rating (Stars)	Downloads (2025, millions)	Load Time (sec)
DraftKings Sportsbook	4.7	8.2	2.1
FanDuel Sportsbook	4.6	7.8	2.3
BetMGM Sportsbook	4.4	5.1	2.5
Caesars Sportsbook	4.3	4.3	2.8

New customers can already claim £30 in free bets when you sign up to MogoBet and place your first £10 bet – a deal we’re not used to seeing at brand new sports betting sites.

More Sports Betting and Specials

I jumped on board long ago and am still going strong with them.” Tom Aldridge – Betting Expert Dribble Media Limited operates Midnite and is a fully licensed and regulated site in the UK. It offers debit cards and some e-wallet deposit options. Horse racing has been a newer addition to its sportsbook from the domestic and international scenes. That gives it some further weight, and its coverage of esports is arguably among the best around. What the betting experts say: “The different market options for a single horse race are a nice feature of the Midnite experience.

1. BetTom (Launched in May 2025)

Along with the Race Winner, I can select from a Top 2, Top 3 or Top 4 Finish, depending on the number of runners. It’s a solid, user-friendly experience on a site that functions well.” Jake Russell – Horse Racing Writer and Punter Betano quickly became a popular UK betting option during their sponsorship of Euro 2024 for the tournament, thanks to their impressive selection of ongoing promotions for existing customers and an excellent bet builder product, which lets you pick from a particularly wide range of markets no matter how big or small the fixture. However, our favourite aspect of this exciting new betting site is Betano’s ‘Lucky Dip’ feature, which gives you fixed long odds on a particular market but randomises your selection. Brand new UK betting site with an international reputation; Top class bet builder product that features more markets than most. Lower welcome offer than some other betting sites. Minimum stake £ 30, minimum odds 1.5, stake not returned. 1X wagering the winnings from the free bet.

Bet Type	Description	Example	Typical Odds Format
Moneyline	Bet on which team/player will win.	Team A to win.	American (+150)
Point Spread	Bet on a team to win by a set margin.	Team B -6.5 points.	Decimal (1.91)
Over/Under (Total)	Bet on whether the total score is over or under a set number.	Total goals over 2.5.	Fractional (4/5)
Parlay	Single bet linking two or more selections.	Team A win + Over 2.5 goals.	Varies (Combined)

Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue.

Self-exclusion tools and deposit limit settings
Links to problem gambling organizations and resources
Reality checks and time-out features
Age verification processes during account registration

Excluded Skrill and Neteller deposits.Full Terms apply.

6. Swifty Sports: best new betting site for mobile

What the betting experts say: “I’ve eagerly anticipated Betano’s entry into the UK market, and they certainly didn’t disappoint. Like most, I signed up during Euro 2024 and was thoroughly impressed with the ongoing promotions available, I hope this continues to be a focus going forward. You can instantly tell that this will be one of the more popular UK betting sites.” Scott McGlynn – Betting Expert Betting odds form the foundations of modern sports betting. Understanding how they work and how to read the different formats is essential for any bettor. Whether you’re looking to learn how to place informed bets, manage risk or create a sensible betting strategy – it all starts with learning the basics.

Swifty Sports

Many new betting sites have emerged in recent years, and 2026 is no different. These sites offer a variety of features and benefits that make them an excellent choice for those looking for a new place to bet, especially if you already have accounts elsewhere and want to claim a new sign up offer. Listed below are our picks for the best new betting sites in 2026, besides those that made it into our top 10, such as Dabble and Puntit. BetTom are a brand new UK betting site powered by EveryMatrix, the operator behind some big established betting brands like BetGoodwin, with whom it shares the same new customer offer: 50% cashback on first day losses up to £25. This offer gives new players a full day to get well acquainted with the new site, safe in the knowledge that you will recuperate some of your losses should things not go your way. The best betting sites cater to a variety of sports fans, but certain bookies go the extra mile by offering a wider range of markets and tailored promotions on specific sports.

Live Stream Betting Sites FAQ

Because of their competitive odds, massive sports coverage and promos, Bet365 is easily one of my main go-to bookies.” Andrew Francis – Betting Expert From their brick-and-mortar beginnings in the early 1980s, BOYLE Sports has built a tremendous online reputation for competitive odds and market variety. It is our go-to site for betting on horse racing due to its range of horse racing promos and live streaming. They have a top-rated mobile betting app, fantastic customer service and an excellent welcome bonus. Main site navigation is not as user-friendly as their app Paddy Power features an elite horse racing section, with a wide range of ante-post markets and daily racing for players to enjoy. Their range of excellent promotions for new and existing customers cover the entire site, and Paddy’s Rewards Club gives punters a shot at weekly rewards, so whatever sport you bet on, you are likely to be able to find a deal to enhance your bets.

1. Match Winner

Watch out for the recurring free bet builders that Paddy Power gifts to its existing customers. Great promotions and offers for existing customers across many sports; Fantastic ante-post coverage of the significant horse racing events; Huge sportsbook covering a wide range of sports; Plenty of features like Beat The Drop, Wonder Wheel. What the betting experts say: “Paddy Power still manages to bring a quality experience to the table after all these years. I never encounter any issue with their odds, as I know they are competitive. They don’t roll out the volume of promotions they used to, but there’s still plenty bet football betting odds today to enjoy. Let’s look at our picks for the best betting sites for each of the UK’s most bet on sports.

How SportsBoom Reviews and Rates UK Online Betting Sites?

Due to their superior odds when compared to a regular sportsbook, new customer offers at betting exchange sites tend to be more conservative, but that’s not the case with easyBet. Plus, easyBet have gradually been adding more sports to its repertoire, and you can now wager on anything from football and horse racing to basketball and ice hockey, at top prices. As the branding suggests, PricedUp pays particular attention on price boosts, which is a novel approach to sports betting and is something we always like to see in newer operators. To see what we mean, head over to the PricedUp website and click #PRICEDUPPUSHES at the top of the page. From there, you will see a staggering amount of price boosts available across PricedUp’s wide spectrum of different sports and markets.

Table of Best Betting Sites by Betting Features

The amount of boosts on offer is unprecedented in the UK, and means that PricedUp will routinely be offering highly competitive odds to suit all kinds of sports bettors. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive a 4x£5 Free Bets. Fans of AK Bets and BetWright will be familiar with the NRG interface, as all three sites run on the same software, and feature some of our favourite design features. All the markets are laid out very clearly without everything becoming too cluttered, and you can easily find all of NRG’s numerous boosted odds by clicking on ‘PRICE BOOSTS’ on the left-hand side of the screen. These are available across lots of different sports and markets at NRG, and new promotions are being added every day, which is the best way for a new betting site to earn new players. Football is the UK’s favourite sport to bet on, and as such each UK bookmaker offers a range of football-related bonuses and promotions.

Best New Betting Sites in UK for 2026

However, Sky Bet’s most appealing attraction is that you can claim their low deposit welcome offer with a simple 5p bet. What the betting experts say: “I know where to go when I want quality odds across my football picks: Sky Bet. With price boosts and their user-friendly football bet builder, their overall football coverage is nearly faultless. The Sky Bet social betting aspect and pundit insights add to this extremely reliable, trusted platform.” Tom Aldridge – Betting Expert Bet365 are renowned for their competitive odds and generous betting offers. Enhanced EW betting is available for horse racing, as well as a bunch of free bets and odds boosts to use on other sports.

What football markets are available In-Play?

Bet365 also offers live streaming of major sporting events like football, tennis tournaments, and UK and Irish horse racing. Excellent horse racing offers enhanced EW, free bets for Cheltenham festival, and more; One of the biggest sportsbooks on the planet, offering many different sports & markets. Known for making lots of price changes to their betting markets. What the betting experts say: “Live streaming of domestic and international racing is a great boost to the Bet365 racing services. In-play football markets are extensive, too, with easy-to-read in-game stats to help out.